Case brief Study Example | Topics and Well Written Essays - 500 words - 1

sketch - Case Study Examplet can be said that in that respect is more deal for books hence, in this regard the company plans to launch MIRA program which had the same focus, of promoting these simple story lines. It is indicated by search that customers are more inclined towards reading these amorous novels. As far as reasons for likeness of these romantic series is concerned, it can be said the novels offers the readers a sense of romantic fantasy which makes these books popular among one-year-old adolescence specially women.The case study of Harlequin shows that the company has stabilized growth in publishing squeeze series. However, the company should take the initiative of launching MIRA program with emphasis on womens single human action romance novels. The main reason of utilise this program would be that the company would be able to accomplish a competitive advantage of creating a brand image which could help generate incoming gross revenue in the long run. This bran d image would be based on a business gravel that has the components of capitalist stance. This capitalist stance can be defined as having an advantage over the weaker market, qualification Harlequin a recognized brand. It is seen that the fiction market is fragmented so Harlequin has the potential of comely the world largest publisher of these single call fiction series. Moreover, the name, Harlequin would suggest to the people as a dominant brand that establishes brand loyalty by being standardized in printing, marketing their books and using effective distribution channels. It can be said that this would make the company an opportunist and they can successfully take the title of being brand that promotes single title series of romance and limit get at of other companies.The books provided by this company would cater to all the audience, making the readers hooked on these books so that there is no other brand that could compete with the company. It has been estimated that ther e is only around 50% of the books having the same title of single