Brand Analysis of the Body Shop Assignment Example | Topics and Well Written Essays - 3000 words

Brand Analysis of the Body grass over - date ExampleDue to such activities the familiarity has been able to position its brand in a founder way in comparison to its competitors. The brand characteristics with regard to the products were found to pay greatly influenced the customers purchasing decisions for the products which have enabled the company to demand premium price for its products. panel of Contents Executive Summary 2 Table of Contents 3 Brand Positioning and Values 6 Against Animal Testing 8 jut Community Fair Trade 8 Activate Self Esteem 8 Defend tender-hearted Rights 9 Protect the Planet 9 Brand Characteristics 10 Customers Benefits 11 Brand Community 12 Brand Equity 13 Conclusion 15 Reflection 16 References 17 Bibliography 19 creative activity The report would attempt to deal with The Body Shop values and its impacts on brand development. The Body Shop was first established by Antia Roddick in the year 1976 as one small shop in Brighton, England for selling bea uty products. The company started its business with 25 products that were created with natural ingredients. It was able to attain rapid step-up and expand itself in the European market as well as internationally inspite of pursuing the system of no money spent on advertising. ... The company mainly produces toiletries and cosmetic products internationally. It offers a blanket(a) assortment of beauty products such as body gels and oils, make up products, moisturizers baby c atomic number 18 products, tomentum care products, massage products, skincare products, bath and body products and even fragrances (Carlson, 2011). The products are made from natural ingredients which are supposed to be ethical and environmental friendly such as banana shampoo and coco palm milk body lotions. The company primarily aims at combining activism with marketing and encourages women to concentrate on self-esteem along with environmental and social causes. The company strongly criticizes the idea of testing products on animals and ensures that the ingredients used in its products have not been tested on animals in any possible way. In addition to this, the company also restricts the use of harmful chemicals in the form of ingredients for its products. Furthermore, it believes in the principle of producing eco-friendly products and wishes to establish its identity as an eco-conscious company. The company sells its products both through online and established shopping houses. The company strives to ensure greater degree of cooperation from its suppliers in order to boost its innovations for the development of new and ethical products. The company has been able to retain its customers even afterwards it was taken over by the LOreal Company in 2006 (Carlson, 2011). The companys aim ever has been to expand its business by satisfying its customers needs with natural and ethical products. It further emphasizes to deliver shining quality beauty products at affordable prices to its l oyal customers in contrast to its existing competitors (Fitness Health, 2012).