Bugatti (Veyron) Marketing Case Study Example | Topics and Well Written Essays - 1250 words

Bugatti (Veyron) marketing - Case Study ExampleThe company has some exclusive strategies which add to the discolouration value and creates rugged brand equity in the customer mind. If a potential clouder is deemed serious enough to buy the machine then the company brings in Pierre-Henri Raphanel , grand prix driver, to give the potential customer a streak drive. Also the company keeps on bringing out Special edition models like the EB 16.4 Veyron pur Sang, Bugatti Veyron Fbg par Hermes or the EB 16.4 Veyron Sang Noir. The company depends on various environmental forces, which affect its business. Competitor might produce technologically superior products or the prevailing economic rescission might have some effects on sales, though its buyers are comparatively less affected by it. Though the company has strong and omnipotent competitors in the shape of marquee names like Mercedes, Porsche, Lamborghini and others, yet the fact that Bugatti produces the fastest and the most pri cy car in the world creates huge brand pull for the company and helps in adding an exclusivity factor to its positioning.The Bugatti brand and therefore the Bugatti Veyron brand follows core values of elegance, exclusivity, power and excellence in design. One of the foremost and large strategies of the brand has been to focus on exclusivity of the brand. The fact that it is the fastest and the most expensive car on the satellite is itself a strong marketing pitch for the brand. Moreover form time to time the company has think on coming out with exclusive special version Veyrons like the Bugatti Veyron Fbg par Hermes, EB 16.4 Veyron pur Sang or the Bugatti Veyron Fbg par Hermes. Another strategic move has been to expand its brand value by introducing the Bugattio Collection which consists of car accessories and fashion items, which are designed by equally exclusive and world famous artistes or designers (Displaying eonian style and elegant details , while