Marketing strategies, tactics, and techniques: A handbook for practitioners Essay

Psychological merchandisingIntroduction In a broad spectrum, there atomic number 18 diametric techniques that are used by sellers, marketers as well as the entire wareion companies to market their products as an extirpateeavor to lure customers towards their side. One of those techniques is known as Other-sweetener. Essentially, other enhancement is one of the techniques that is used by the advertisers to make consumers or the targeted audience stimulate positive attitude towards them. It is mostly done to perfection through agreeable them and is elemental in some of the product promotion endeavors as a means of advertisement. As a matter of fact, the advertisers use exaggeration in portraying the positive side of the company in a declare oneself to make customers to prefer working with them. For instance, Travel Company tries to sell tickets and uses the comments in commercial, you deserve this, because you work fleshy. When the customers read and analyze the comment, they feel recognized and their hard work recognized in the bid to make the company happy, they end up buying more goods or services as a means of awarding them. According to the LOreal, the cosmetic company technique of advertisement in the ad, Other-enhancement proves to be key as the company creates reinvigorated red rouge. Inherently the advertisement uses other-enhancement technique to emphasize the unique characteristics of either woman, saying rouge as unique as you are. This makes customers feel different and special from others and at the same time, the company relates their unique feature of product relates to every womans uniqueness. Your lips deserve more than just semblance Tailored just for you and your smile, because you are worth it creates the lever of self-recognition. Here, the company shows the speciality of a commodity even if in the real sense it is not. The items value is exaggerated to catch the attention of the customers and make them buy their goods. LREAL, uses haggle enhancing luxurious feel to sell their makeups using this technique. In summary, most companies make use of the psychological selling techniques as discussed. LOREAL employs such methods to make their sales. The goods being sold are not as valuable as they are made look. The sellers play with the minds of potential buyers to trap them and make them buy their items. This marketing technique is adopted by most of the selling companies to promote the spud clearance.ReferencesDobkin, J. (2008). Direct marketing strategies. Merion Station, PA Danielle Adams Pub.Paley, N. (2008). The Marketing Strategy Desktop Guide. capital of the United Kingdom Thorogood.Rogers, S. C. (2001). Marketing strategies, tactics, and techniques A handbook for practitioners. Westport, Conn Quorum Books.Source document