Walmart Foreign Expansion Case Study

Wal-Marts outside(prenominal) expanding upon Wal-Mart is the worlds largest retailer with tons of advantage above all told the rest. It is very possible that this big time retailer can learn its merchandising schema wholesale to other country and be extremely successful at it (L. Hill, 2011, p. 167). The key to this method is being able to check the culture and environment that it would need to transition it methods to. Take for instance what was memorise in the case about China. China originally turned its dig up at the Americanized way that Wal-Mart presented itself when first opened in 2006.The Chinese culture didnt agree with meat being sold in Styrofoam or selling of dead fish. Its their cultural preference to grease ones palms food very freshly. So, Wal-Mart adapted to the surrounding culture. Wal-Mart was successful in Mexico because they engage local managers that were well versed in the Mexican culture and al pitiableing them to check the merchandising strategy as they see fit. Adaption is the key to survival is diametrical environments and economies. With Mexico being a place of few vehicles for transportation, building smaller, closer stores was another huge benefit of it being successful in Mexican culture.When the huge retailer made steps to expand to sulphur Korea and Germany with very miniscule success, there was a realization made in regards to diversity and what Wal-Mart offered. Britain, Germany, and South Korea cultures have a preference of high end and higher-quality merchandise than what was offered by Wal-Mart. The low price strategy is practically unwarranted in a place to where paying more is accepted. The key difference between these countries and Mexico is that Mexico accepts the low price strategy.Wal-Mart is succeeding in China and to continue to do so they need maintain adapting to the Chinese culture way. They are definitely on track with being successful in China. Wal-Mart is considered to be a enduringness withi n the marketplace (Orgel, 2011). With the business continuing to adapt and expand passim different nations, its very possible that in the future Wal-Mart lead cause changes within the culture of different nations. It shouldnt be the conjunctions goal to ultimately change the culture of the nation it expands to.However, it should focal point on broadening the horizon and combine the low price strategy with the nations culture to be an innovation on the marketplace. References L. Hill, C. W. (2011). Wal-Marts Foreign Expansion. In International Business Competing in the Global Marketplace. (9th ed. ). (pp. 167-168). New York, NY/the States McGraw-Hill/Irwin. Orgel, D. (2011, September 05). Whats driving wal-marts global expansion?. Viewpoints. Retrieved from http//supermarketnews. com/blog/whats-driving-wal-marts-global-expansion