Qantas’ Stakeholders

1. 2. Qantas stakeholders Stakeholders are all groups and individuals who throw off an interest in the attach to being analysed. In order to focus on these groups which have the military force to influence, corporate level activities have to be identified first. This can let in large shareholders, governments and trade unions. The power and interest of those stakeholder groups have an impact on the process by which strategy develops at the corporate level and in each individual business. (Williamson et al, 2004, pg. 9) Qantas stakeholders are its shareholders, employees, customers, business partners and the community.Indirect stakeholders of Qantas would include academics, the media, governments and nongovernmental organisations. They all have a major influence on the business, its strategy and therefore its performance. jibe to the Institute of Chartered Accountants in England and Wales the objective of financial statements is to provide knowledge about the reporting entitys fi nancial performance and financial put that is useful to a wide range of users for assessing the stewardship of the entitys management and for making economic decisions. Institute of Chartered Accountants in England and Wales, 2002/2003, pg. 22) Furthermore, it says that this objective can unremarkably be met by concentrating only on the information needs of cave in and potential investors which are the defining class of user. That is the reason why I will focus on present and potential stakeholders in the of import part of this assignment. http//www. grin. com/en/e-book/79856/business-deconstructed-qantas-airways-limited shareholders, customers, suppliers, employees, government regulators and members of the community where Qantas operates http//www. antas. com. au/travel/airlines/governance-structure/ spheric/en Table 1 Qantas Strategic Objective Analysis Stakeholder boldness Stakeholder demands/needs that must be satisfied Strategic objective(s) to address stakeholders demand( s)/need(s) Shareholders unequivocal * Profit Growth * affair Sustainability * Profit Growth * Transparent Business Customers Definitive * Quality Service * Cost Reduction * Diverse lane Access *Extended Partner Base * Optimal Fleet interlock * Operational Efficiency Suppliers Dominant * Provide Constant Business * heavy Partnership * Positive Image * Strong Relationship Employees Dominant * appreciation * Security * Competence * Operational Certainty * Provide Staff Benefits political science Dominant Community Groups Dominant